The process of designing a new website can be exciting and overwhelming at the same time, especially because there are so many options available. There are many benefits to working with an experienced web designer who can help you incorporate latest trends and some of the most effective web design features into your site.
It is important to make sure that your website is staying up-to-date with current trends, because customers will be able to easily tell when your website is old and outdated. These are some of the top trends for website design:
Responsive Web Design
The use of cell phones and tablets for online viewing has increased exponentially, and many customers spend more time viewing the internet through their phone than at the computer. Is your website easy to view from a mobile phone?
Most new websites are built to be responsive, but this feature is one thing that you need to double check. Many designers are choosing to use a responsive website design, which means that the design of the website changes to fit the screen. “Mobile version” websites are less popular now that things are trending more towards the responsive designs.
Simple is More
It is easy to get caught in the trap of thinking that you need to include every relevant piece of information on your website, but too much information can actually be overwhelming to your customers. Instead of overloading your site with too many features, it is usually best to just keep things simple.
Many people are drawn to minimalist designs, and they like that it is easy to find the information they need. Be careful to avoid over-complicating the website design, because it can result in a poor user experience that can have a negative impact on your bounce rate.
Consistent branding with your website design and social media platforms is essential if you want to engage people and help them remember your company. There are so many messages and websites that are being shared online, making your company forgettable if you don’t set yourself apart from the rest.
These branding efforts will solidify the view of your readers, and make your business easy to remember when they are ready to make a purchase. Don’t settle for sub-par branding on a professional website, because the low quality branding efforts will look out of place.
Videos are a powerful way to build a relationship with your customers, and the lack of video on your site means that you are missing out on potential connections. Videos can be used on your website, and they can also be leveraged through social media websites and other online platforms.
Have video features built into the design of your website, to incorporate your message and brand as effectively as possible.
The older generations are starting to use online platforms more frequently, but these people are hesitant to share their personal information. As a result, they probably won’t submit their email address or “follow” your social media page. So, you need to make sure that your business transparency makes them feel at ease, to increase the likelihood that they will feel comfortable contacting your company for more information.
The art of storytelling is a great way to pull in your potential customers, to increase the likelihood that you will be able to build a relationship with each person. Website visitors enjoy the interactivity of certain storytelling design features, and these methods are a great way to incite the emotional response that leads a person to make a purchase.
Website trends are definitely moving more towards storytelling, and it is interesting to see how these features are built into new websites more frequently.
Long Form Content
One method of storytelling is through long-form content, because when it is used effectively it can help to draw in the customer and lead them through the sales funnel. Long form was used for quite some time, but then websites started to move away from long-form to stick with short messages instead. But, it has been found that long-form can be a great way to engage readers, it just needs to be done correctly!
Think about some of the most popular websites online, and you will see that long-form content is becoming more popular again. For example, sites like BuzzFeed are popular and people often scroll all the way to the bottom of the page to see all of the information. People sit for hours scrolling Facebook or trawling through Google shopping.
Are you ready to have a high quality website design that incorporates all of these recent trends?